The 7 Types of Marketing Automation Any Local Business Can Use
Marketing takes a lot of time and resources. For local businesses, it can feel overwhelming to need to constantly monitor and set up campaigns. Thankfully, there are types of marketing automation that both big and small brands can use to make their marketing more simple and streamlined. Local businesses can set up marketing automation tactics that keep their marketing running in the background while they take care of business in other departments. Let’s look at a few of these types of marketing automation and how they can simplify your marketing tasks. Marketing automation is a series of systems that collects business data and automates repetitive marketing tasks based on data. Rather than manually setting up marketing campaigns, you can use marketing automation to define triggers that release marketing messages. Not only does automation make marketing easier, but it also makes marketing more effective. Automated marketing, while it may seem impersonal on the surface, is actually a way to launch more personalized marketing campaigns. You can use audience segmentation to identify smaller categories of people within your audience and send them messaging that is more relevant to their wants and needs. If you want to implement marketing automation, you have a variety of types of marketing automation to choose from. You can use some of these automation tactics on their own or combine them to get even better results. One of the most common types of marketing automation is email marketing. In most cases, all you need to set up email marketing automation campaigns is email marketing software. Most email marketing software offers automation triggers so you can do things like: Related: 9 Strategic Email Marketing Campaigns Your Business Can Launch Text marketing is similar to email marketing in that you only need text marketing software to start running and automating campaigns. You can set up a customer database and invite customers to join by asking them to sign up during brand interactions or texting a phrase to a specified number. Once customers are in your database, you can: Related: What's the ROI of Text Marketing? 3 Examples of Successful Campaigns Marketing automation for social media can be as simple as scheduling upcoming posts so you don’t have to constantly stay on top of posting. But you can also utilize more technical types of marketing automation using social media tools and software. You can: The display ads that you present to audiences can be made more specific and relevant by using marketing automation. Hyper-targeting, retargeting, and programmatic advertising can all trigger actions that enable you to: Geofencing is a type of marketing automation that considers a customer’s location when presenting them with display ads, videos, and native content. You can use geofencing automation to: Related: Geofencing Marketing: A Complete Guide to Building an Effective Strategy Marketing automation can also improve the effectiveness of your marketing messaging. You can use automation to sync with A/B testing so software can identify your messages that are high performing and amplify those messages over ones that are low-performing. Customer data platforms such as point-of-sale (POS) systems and customer relationship management (CRM) software can help you set up marketing automation. You can use the systems to create profiles for your customers and trigger actions based on how customers engage with your business, website, and online ordering systems. You can use this type of marketing automation to: Related: What’s a Customer Data Platform? And Why You Need to Use One Marketing can take a lot of time and energy. Marketing automation helps take off some of the pressure of constantly triggering marketing campaigns. Businesses can set up marketing campaigns once and allow them to run on their own over and over. There are many types of marketing automation to choose from. Some require nothing more than email marketing software or social media scheduling tools while other tactics require connections between your customer data platform and marketing tools. Whichever you choose to use, you will see benefits from automating some of your marketing processes. If you want to see what type of marketing automation is best for your business, contact the team at MyArea Network. We specialize in using customer data to trigger informed, strategic local marketing campaigns, and we’d love to see how we could set up marketing automation systems for your local brand. Contact us today. What Is Marketing Automation?
7 Types of Marketing Automation
#1) Email Marketing
#2) Text Marketing
#3) Social Media
#4) Display Ads
#5) Geofencing
#6) A/B Testing
#7) Customer Data Platforms
Which Type of Marketing Automation Is Right For Your Business?
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