Reach Locals at Every Stage of the Customer Journey with These Marketing Campaigns
Local marketing isn’t as simple as moving someone from being a potential customer to being a paying customer. You need to guide interested locals through the full customer journey to get them to choose your business. Every buyer goes on a customer journey on their way to buying from you or visiting your local business. Your job as you promote your business is to make sure you have marketing campaigns that reach people at every stage of this journey. Here are a few ideas for how you can use marketing campaigns for every stage of the customer journey. Launch these campaigns to keep a healthy flow of customers coming to and back to your business. In the awareness stage, a customer is realizing that they have a need or a problem. They know they need a business to help them, but they aren’t sure who to turn to. In this stage of the customer journey, you need to get your business in front of prospective customers and show them who you are, what you offer, and how you help. You need to build awareness for your brand. Related: Get Started with Customer Lifecycle Marketing Using These 7 Strategies In the consideration stage, a customer is aware of their options and trying to decide what is the right choice. They are looking at multiple businesses to decide which one offers the best solution for what they need. To reach customers in the consideration phase, create campaigns that help interested prospects learn more about you and see why your business is the best choice. Related: How a Steakhouse Used Text Marketing Contests to Increase Revenue and Leads When a customer reaches the purchase phase of the customer journey, they are ready to buy. They have decided that they like your brand and want to do business with you. Now, it’s up to you to make it easy for them to take the next step. Here are a few marketing campaigns that can give your customers what they need to buy from or do business with you. Related: Drive More Online Restaurant Orders with These 8 Tips Once a customer has made a purchase or visited your business, they may be able to help you guide other prospects through the customer journey. Happy customers can spread the word about your business and bring in other customers. But for this to work, you must have campaigns set up that help existing customers become brand advocates. Related: 5 Best Practices for Brand Reputation Management A customer journey has a beginning, but it shouldn't have an end. Once you get a prospect to turn into a paying customer, you don’t want them to walk away from your business and never return. You want them to come back. You need remarketing campaigns that help reconnect with existing customers and get them to return. Related: 12 Tactics to Create a Restaurant Sales Funnel That’s Always Full Customers follow a path as they decide who to do business with. They go through a customer journey that helps them learn about a brand, decide if it’s right for them, become a customer, and then come back again. If you want to keep your sales funnel filled with new and existing customers, you need marketing campaigns that reach customers at every stage of their journey. Use this post to get ideas for how to reach customers where they are. And if you need help with these tactics, MyArea Network is here to help. We specialize in helping brands create campaigns that connect with local customers in all stages of their journey. Let’s see how we can launch these campaigns for your business. Contact us for a free call to discuss your marketing goals and how we can help you reach them. The Awareness Stage
Stage: Consideration
Stage: Purchase
Stage: Advocacy
Stage: Return
Create Campaigns for Every Stage of the Customer Journey
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