7 Simple Ways to Collect Customer Contact Information
One of the biggest challenges business owners face is collecting customer contact information.
Their emails are captivating, but their email lists are small. Their text deals are popular, but only a dozen people receive them.
If you have this problem, then you’re not alone. Try these seven simple ways to start growing your customer lists.
1. Hold Contests for Your Customers
Regardless of the brand or industry, people like winning. Tap into contest marketing on social media, in your store, or at a trade show conference to collect the email addresses or phone numbers of people interested.
2. Develop a Customer Loyalty Plan
You need to give your customers an incentive to sign up. With a customer loyalty plan, you will need to look up their email or phone number to credit their account. Your customers see the direct benefits and will be more eager to share their info.
Recommended Reading: Create a Customer Loyalty Plan That Benefits Both Your Business and Your Customers
3. Tell Customers Why They Should Opt-In
Why should your audiences give you their customer contact information? Let them know exactly what happens when they hand over their email address. Explain what your email marketing efforts focus on (like discounts or industry news) and explain how frequently you will email them.
4. Build Trust With Your Business Data
It seems like there’s a new data breach almost every month. Prove that people can trust you with their customer contact information by showing the steps you take to protect your business data. For example, many companies say exactly what they plan to do with customer info and promise to do nothing more.
5. Host Events and Sell Tickets
Hosting events is an easy way to build your business model if your customers have to buy tickets online. Even if they buy tickets at the door, you can promote your email marketing lists at will call and collect signatures there.
Recommended Reading: How to Use Branded Events to Get Your Business More Visibility and Leads
6. Create Social Call-to-Actions
Your customers are already engaged with your brand on social media, why not bring them deeper into the sales funnel by driving them to join your email or text list. Then, you can more directly reach out to customer through email or text marketing.
7. Look for Other Data to Track
The more consumer data you have, the better you can tailor your messages. Look for other information like buying habits, geographic data, and personal preferences to keep people coming back and listening to your offers.
Get Better at Collecting Customer Contact Information
If you’re having trouble collecting customer contact information, reach out to My Area Network today.
We specialize in helping local businesses make connections with customers at every touchpoint. We can help you set up systems to collect customer information and store it in a custom customer data platform. We'll help you bring in new customers, collect their contact information, and use remarketing tactics to keep customers coming back for more.