On the surface, social media marketing may seem like a strategy to simply show up and share content. But, strategic social media can do so much more than that.
Make authentic connections and gather information from customers in the digital spaces where they spend the most time.
Find and stay connected with followers, website visitors, and customers using powerful hypertargeting and retargeting features.
Use social introductions and interactions to drive target audiences back to your website where they can become qualified leads.
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