4 Best Local SEO Tools to Use in 2022
Local SEO is not as easy as adding your business to online directories and getting a few citations. As the competition is getting tough, things have become a bit complicated.
Fortunately, there are some good local SEO tools that can strengthen your online presence. These tools can help track rankings, monitor performance, encourage customer engagement, and provide competitor insights – all in one place.
We’ve listed some of the best tools for local search engine optimization in this guide. Try one or a combination of tools to achieve your business goals easier and faster.
Why Local SEO Matters
There are over 8.5 billion searches taking place on Google everyday according to Oberlo. And being that we live in a "near me" world where everything "local" has become even more important than ever before, local SEO is important for you to build a stronger local brand for your business.
If you want to complete on local search, you must use tools built to help improve search optimization in your local area.
Best Local SEO Tools
A great local SEO tool should cover everything, from keyword research to listing management and everything in between. Each of the following tools has its unique feature set while they cover all your basic and advanced SEO needs.
#1 Google Business Profile Manager
Google Business Profile Manager (formerly known as Google My Business) is one of the most important local marketing tools for your business. It allows you to interact with customers by asking questions, replying to their reviews, and making GMB posts.
It’s very easy to manage your profile using the Google Business Profile Manager dashboard. You can get an overview of performance, the number of calls and messages you receive, website clicks, bookings, etc. The performance section displays all queries your prospects use to reach your business profile on Google Search and Google Maps.
Make sure you keep your Google Business Profile updated and optimized for the following:
- Business Information: About, contact, locate, hours, etc.
- Business hours
- Products: Product name, category, photos, description, and price
- Add Services
- Add Photos
- Promote your Google Business Profile
- Check the Customer Section to track customers’ activity on your profile
#2 Google Search Console
Google Search Console helps ensure that your website is Google-friendly and provides the best mobile experience to your visitors. It’s a great tool for both off-page and on-page SEO of your business. You can use this tool for pretty much everything and mainly to find out:
- the keywords Google ranks your website for
- pages for which your site has indexed on Google
- number of impressions and clicks your website gets
- any usability issues with your mobile site
- additional errors and indexing issues
This SEO tool provides three main reports: Performance, Coverage, and Enhancements. In addition, you can see how Google renders your site using the URL inspection tool. While Google Search Console is must for any search engine optimization, it is certainly a powerful tool for local SEO.
SEMrush is one of the most popular SEO and search analytics tools. It provides detailed and actionable insights into website traffic, keyword information, and other useful SEO data. SEMrush is basically a set of SEO tools such as keyword research tools, backlink checker, competitor analysis, etc.
Make sure you leverage the listing management tool by SEMrush to strengthen the local SEO of your website. The tool makes it easy to add and update your business information to reputable online directories. Once published, you can update and track these listings to ensure that they are accurate.
Other useful features of the SEMrush listing management tool are:
- Use the data distribution feature to share your business information across different social media platforms.
- The local ranking heatmap allows you to monitor the progress of your SEO strategy on a hyper-local level.
- Respond to reviews on Google My Business and Facebook from your SEMrush account.
So, we can say that SEMrush is one of the most comprehensive local SEO tools for your business.
#4 MyArea Network
This powerful platform was built specifically focused on local marketing and growing a local brand. It can save you time and help find profitable opportunities to increase your ROI (Return on Investment). It encompasses all aspects of online marketing, from lead generation to brand awareness and everything in between.
MyArea Network uses multiple local marketing strategies to engage your target local audience with your business. Some of these are:
- Location-based marketing
- Local area content
- MarTech data
MyArea Network uses data for centralizing marketing strategies so that you can get the most out of every business campaign.
Here are a few reasons why you might want to use MyArea Network:
- Connect with your local target audience
- Tap into insightful data about the local market
- Manage your multi-location business from one platform
- Increase your ROI
- Make the most of your marketing budget and time
- Increase local search presence through review management and content generation
Choose the Right Local SEO Tools for Your Small Business
Most of the time, one tool may not suffice. So, determine your business goals and choose a combination of tools to best serve your marketing campaigns. And, if you’re looking for an all-in-one solution, you can’t go wrong with MyArea Network. This tool optimizes and promotes your business on a hyper-local level. You can contact MyArea Network today to understand how we can help your business.