How to Segment an Audience in Email Lists
When you talk to everybody, you talk to nobody. In marketing, sending vague messaging out to the masses is far less effective than crafting specific content and presenting it to people most likely to be interested in what you have to share. This is why it’s so important to know how to segment an audience in email lists. Segmenting an audience in an email list means you select certain recipients to receive an email campaign. You choose the group of people because they meet criteria that makes them more likely to be interested in your email content. Audience segmentation divides your audience into categories and creates messaging that best connects with them based on those categories. As you learn how to segment an audience in an email, ask yourself: Segmenting your audience helps you avoid the problem of talking to everybody and ending up talking to nobody. When you give audiences content that is highly aligned with their interests and desires, they will be more likely to take action. Segmenting your audience in email marketing can: Related: 45 Email Marketing Ideas to Inspire Your Next Campaign There are many ways to segment an audience in email marketing. Here are a few categories and ideas for how you can split up your audience and create more defined subgroups. Demographics: Categorize audiences based on who they are. Psychographics: Categorize audiences based on how they think and live. Behaviors: Categorize audiences by how they act and engage with your marketing campaigns and business. Location: Categorize audiences by where they live and go. Stage in Buyer’s Funnel: Categorize audiences by their stage in the buyer’s funnel with your brand. Timing: Categorize customers based on timelines of activity with your brand. Knowing how to segment an audience requires both the knowledge of how to divide your audience into useful categories and how to easily identify people on your list who fit into those categories. To set up a system that allows you to segment audiences for emails, follow these steps. If you want to maximize your efforts at segmenting audiences through email, build a full customer data platform. A customer data platform is a centralized system that creates profiles for your customers. It pulls data from multiple sources to build out a well-rounded profile that helps you get to know your customers and reach them easily based on their segments. Once you have a system for building customer profiles, start collecting data that can help you get to know your audience. Use the following tools and tactics to gain insights about your customers and add data to their profiles. Once you have a customer data platform and data about your audience, you should have robust profiles that allow you to segment your list into smaller subsets. Split your audiences into categories and create email marketing campaigns that will share information and call-to-actions that are most relevant to those segments. Consider what you have to promote and which audiences will be most interested in those offers and messages. Then, use your customer data and email marketing software to create email campaigns that go to that audience only. For example: Related: How to Create a Restaurant Email Marketing Strategy Now that you know the ins and outs of how to segment an audience in email lists, put a plan into action. Start to collect data about your audience, categorize them based on what you learn, and start sending more targeted emails to the people most likely to react to your messaging. And, if you need help with any of the steps of the process, talk to MyArea Network. Our team specializes in using data to make informed decisions about local marketing. We can help you collect and analyze data to create better segments and more effective email campaigns. See how we can help your brand use data to drive more engagement and sales. Schedule a call with our team today. What Does It Mean to Segment an Audience in Email?
Why Should You Segment Audiences in Email Marketing?
6 Ways to Segment an Audience in Email
How to Segment an Audience in Email
1. Set up a customer data platform.
2. Collect data to learn about your audience.
3. Segment your list when sending email campaigns.
Start Using Segmentation In Your Email Marketing
Comments