45 Email Marketing Ideas to Inspire Your Next Campaign

By Scott Conlon

      Feb 9, 2022     Solutions    

Email is the most direct way to keep in touch with interested audiences and customers. That means you need to come up with constant email marketing ideas for your campaigns.

To help you get some inspiration for your upcoming campaigns, we’re sharing 45 email marketing ideas that you can use for your welcome emails, newsletters, promotional emails, and more.

Why Use Email Marketing?

Before we get into sharing email marketing ideas, let’s talk about why email marketing is so powerful. If you aren’t using email marketing, here are some reasons why you need to get started now.

Email is targeted, direct, and personal.

You can provide customized content that resonates with customers based on their online activity and purchase behavior. You can study a customer's online behavior and determine how best to draw your content. This way, you can fine-tune your marketing message and provide engaging content for each customer.  

Your first message should not be salesy but instead invite customers to check out your business and see how you can solve their challenges. Thus, you can cultivate a relationship based on trust and create a long-lasting relationship with your clients.

Email builds your relationship with customers.

You can incorporate email marketing ideas to increase your brand presence and recognition in the market. Sending your brand emails directly to customer inboxes will help create an identity for your brand. Check how your brand can provide viable solutions to customer challenges. This way, customers will know more about your brand and keep it in mind when making their next purchase.  

Emails also play an integral role in maintaining constant communication with the customer before and after the purchase. You can keep in touch with the client by sending weekly newsletters informing them about new products or market changes. This frequent communication allows the customer to know what’s up with your business and their involvement.  

Related: Use this Customer Data Platform to Enhance Customer Relationships

Email drives sales.

Apart from personalized engagement, you can also use the best email marketing ideas to increase your sales. Targeted emails enlighten prospects on what your business has to offer and what they stand to gain. This way, you take your brand directly to the customer and offer special prices or discounts on your products. You can send emails featuring the customer’s last purchase or similar to the purchase.  

Customers may act impulsively when provided with relevant messaging related to their last purchase. This way, you can boost your sales, increase customer frequency, and record an increased revenue stream using effective call-to-actions in emails.

45 Email Marketing Ideas

Once you’ve established how email marketing can benefit your business, look at some of the best email marketing ideas you can incorporate into your strategy.  

Here are a few email marketing ideas that you can use for your emails, whether you are sending a welcome series, newsletter, a promotional email, or something in between. Remember, there is no exact formula when it comes to email marketing ideas. Mix and match these ideas to create the best email content for your unique audience, brand, and goals.

Ideas for Welcome Emails

Welcome emails are among the first emails you send to a new customer or audience. When someone new joins your email list, send one or more emails to welcome them, share details about your business, and invite them to take action. Here are a few email marketing ideas for your welcome emails.  

  1. Messaging to thank the audience for joining
  2. Information about what to expect from future newsletter
  3. Feature photos of your location or products
  4. Welcome video
  5. FAQs about your business
  6. Quotes from customers
  7. Coupon or discount code for first purchase
  8. Links to important pages on your website
  9. Highlights of your top products or services
  10. Company history
  11. Message from / introduction to leadership
  12. Links to your best content
  13. Links to your social profiles
  14. Option to set email preferences
  15. Survey / segment opportunities (Invite audiences to make a selection that helps you categorize them in your list. For example, ask them which location they usually visit or to click on their favorite offering from your business.)

Ideas for Newsletters

A newsletter is regular correspondence you send to people on your list once they have received your welcome email or series. Newsletters are typically sent on a set schedule and are used to stay in touch with audiences and keep your brand top-of-mind. Here are a few ideas for what you can include in your newsletters.  

  1. News about your brand
  2. Upcoming events
  3. Photos or reviews from past event
  4. New products or offerings
  5. Employee features
  6. Customer features
  7. Case studies / success stories
  8. Top social posts
  9. Links to new blog posts
  10. Round-up of your best content
  11. Round-up of great content from other brands
  12. National and social media holiday related content
  13. A link to share the newsletter
  14. User-generated content

Ideas for Promotional Emails

Promotional emails are designed to feature offerings and drive sales. A promotion can be featured in a welcome email or a newsletter. But in some cases, emails that are singularly focused on a promotion may drive higher engagement and results as audiences only have one thing to focus on. If you send promotional emails, here are a few email marketing ideas for making them more effective.  

  1. Limited-time offers
  2. Countdown clock to show when the offer expires
  3. Reviews and testimonials
  4. Sneak peeks into upcoming offers
  5. Before and after photos
  6. Content about related offerings and combos
  7. Related offering promos (Send a deal for a product or service that is related to one the customer already purchased.)

Ideas for Process Emails

Process emails are typically automated emails that are triggered when a customer completes an action, such as making an online purchase, setting an appointment, or making a change to their account. The content for process emails will mostly be tied to the specific information the audience needs based on their action (such as providing a receipt, sending an appointment reminder, or offering a link to reset a password). But, you can also use process emails as an opportunity to share additional information with your audience that can drive action. Here are a few ideas.  

  1. Promotions for related products or services
  2. Links to content related to the purchased product or service
  3. Buttons to schedule or buy again
  4. Photos and contact information for customer service agents
  5. Important "plan ahead" information for appointments or reservations
  6. Link to leave a review
  7. Invitation to join loyalty club
  8. Progress update (Include a timeline or chart that shows progress and distance to a milestone.)
  9. Celebration of birthday, anniversary, or milestone

Tips for Getting More Out of Your Email

Now that you are filled with email marketing ideas, here are some tips to help you get the most out of each email you send.

Know your goal for each email.

Don’t use email marketing simply because you think you should. Always have a plan for why you are sending each email. Define a primary goal for each email. Knowing what you want the email to do will help you craft the content that needs to be included.  

Goals for sending emails may include:  

  • Stay top-of-mind with your audience.
  • Drive audiences to your website.
  • Educate your audience.
  • Drive customers to your physical storefront
  • Drive sales in your ecommerce store.
  • Encourage customers to make a reservation or appointment.
  • Collect feedback.
  • Remind customers about upcoming appointments or events.
  • Get past customers to come back.
  • Build brand affinity.

Know your audience.

You have a lot of options when it comes to what type of content to send in emails. Knowing your goals will help you know what content will work best -- and so will knowing your audience. When you know your audience, you will have a better idea of what type of content they want and need.  

Create personas for your audience so you can better understand what type of content will resonate with them most. To gain insight into your audience, send out surveys, interview customers, and leverage a customer data platform.

Create a customer loyalty club.

One way to get to know your customers is by inviting them to join a loyalty club. A rewards club gives you an opportunity to gather data about your customers so you can use the data for audience segmentation.  

Segmenting your customer email list helps you identify which customers have bought from your business in large volumes. This way, you can discern which customers are loyal to your brand and determine how best to reward their efforts. Sending out rewards to customers brings them close to the business and promotes customer retention. Increased retention means increased sales that equate to increased revenue.  

Related: Create a Customer Loyalty Plan That Benefits Both Your Business and Your Customers

Personalize offers or promotions.

When you know about your customers and what they want and need, you can create more personalized messaging. Email marketing allows you to customize each email according to the customer’s purchase history and preferences.  

Use data to learn about a customer’s transaction history and their recent purchases. Then, segment your audience and send out custom promotions for every customer category.

Use email marketing automation.

A great thing about email is that you can set it to work for you. You can set specific conditions and segment your audience to send out personalized emails to customers and prospects based on their actions (such as making a purchase or putting an item in their shopping cart).  

You can also use the tool to determine which email types get the best response. The automation tool will help enhance your email marketing campaign’s effectiveness for better conversion and increased sales.  

Related: Marketing Automation 101: How to Reach Customers More Effectively & Efficiently

Keep it simple.

Your email message should grab the customer’s attention and ensure the reader reads the whole email. Your email should be captivating and short to keep the reader’s attention. The message should also be precise and direct to the point so the customer may get the message.  

The email should be simple and easy to understand so the reader may take appropriate action. Avoid beating around the bush and go direct to your point without using too many words.  

Related: 9 Types of Email Marketing Campaigns Your Business Can Run

Put Email Marketing to Work for Your Business

You can use email marketing to guide your customers through the purchase journey. Keeping in touch also helps your brand stay relevant and at the top of your customers’ minds. Email is a top tool for helping you bring customers close to your business and bolster your relationships.  

If you aren’t leveraging this marketing tactic, use these email marketing ideas to launch some new campaigns. Know your business’s needs and target audience to apply these email marketing ideas and increase your sales and client base.  

Need help putting these email marketing ideas in action? MyArea Network specializes in helping local businesses connect with nearby customers using email, text, geofencing, and more.  

Request a call with us today to see how we can put a plan in action for your local brand.