The Top 6 Digital Marketing Goals & How to Achieve Them

By Raubi Perilli

      Oct 7, 2022     Solutions    

If you want to succeed in digital marketing, you are going to need something important. You are going to need goals.

Setting digital marketing goals is essential if you want to be able to make progress in your marketing efforts.

If you don't have digital marketing goals, you can’t know:

  • Where you want to go
  • How you can get there
  • What marketing budget you need
  • How to measure the success of your efforts

As you approach marketing plans, always start with clear goals that outline the results you want to see for your business and brand.

If you don’t know where to start or how to set digital marketing goals, let this be your guide. Use these example digital marketing goals to outline your plans, and then get inspiration for what marketing tactics and strategies will help you reach your objectives.

The Top Six Digital Marketing Goals

When thinking about digital marketing goals, think about customer lifecycle marketing.

Consider what stage of the customer lifecycle you need to improve, and set goals for that stage. For example, a new business might want to focus on brand awareness goals, while an established business might want to prioritize increasing customer frequency.

When setting goals, focus on what your business needs most, and prioritize the areas where you can make the biggest impact. Set goals aligned with your highest needs and launch marketing campaigns that can help you achieve real results. 

Here are six of the top digital marketing goals to focus on.

Develop Foundation Marketing Assets

There are certain marketing assets every brand needs no matter what their specific marketing goals are. Before you set any other digital marketing goals, conduct an audit on your marketing assets and make sure you have everything you need to succeed. If not, set a goal of creating the marketing assets you will need to lay the foundation for your marketing success.

Foundational assets that every brand needs for marketing includes:  

  • Brand Guide
  • Buyer Personas
  • Website
  • Social Media Profiles
  • Business Cards
  • Flyers
  • Brochures
  • Signage

It won’t necessarily take a marketing campaign to reach this goal. Instead, you will need to assign tasks or projects to get these assets created by your team, a freelancer, or an agency.

Related: 8 Steps to Start Strategic Marketing Planning for 2023

Build Brand Awareness

Building brand awareness is a goal to get more people to know about your business, products, and services. You may need to reach these goals when your business first launches. You will need to get in front of new audiences and build your customer base. You may also need to focus on this goal if you are planning on launching new offerings or increasing your online brand visibility.  

The digital marketing tactics that can help with building brand awareness include:  

  • Social Media Ads
  • Influencer Marketing
  • Display Ads
  • Geofencing Ads
  • Sponsorships
  • Search Ads
  • SEO
  • Content Marketing

Drive Lead Generation

If you have a lacking customer database, it may be time to focus on lead generation goals. Generating leads can support sales goals by driving more people into your automated sales funnels or to make contact with your sales teams. Lead generation can also be the first step toward increasing customer frequency, as many tactics for increasing customer visits require you to have customer contact information or a customer data platform.  

For lead generation tasks, focus on marketing campaigns for:  

  • Contests
  • Events
  • Coupons
  • Customer Loyalty Programs

Increase Customer Frequency

One way to boost revenue for your business is to increase customer frequency. Getting existing customers to come back to your business through remarketing tactics is a good way to drive additional sales without needing to reach a new audience. Plus, it’s often easier and less expensive to get existing customers to buy from your business again, so it’s a great goal for increasing revenue while spending less on marketing.  

Marketing tactics that increase customer frequency include:  

Related: 11 Strategies to Increase Customer Frequency at Your Local Business

Improve Brand Loyalty

Beyond attracting customers to your business, you may also want to build brand fans. Brand fans can act as advocates for your business and help attract more customers. If you want to activate your customer base and build deeper relationships with the people who already buy from your brand, focus on these goals.  

To improve brand loyalty, try marketing campaigns such as:  

  • Digital Communities
  • Customer Loyalty Programs
  • Content Marketing
  • Email Marketing
  • Customer Reviews
  • Reputation Management
  • Social Listening

Establish Industry Authority

If you want your brand to stand out and rise above your competitors, you may want to set goals to establish industry authority. Showing off your industry knowledge, unique approach, or success is a way to make people in your industry or area take notice of your brand. Being seen as a leader can also help serve goals of building brand awareness and increasing customer loyalty.  

If you want to establish industry authority, focus on digital marketing tactics such as:  

  • Content Marketing
  • Webinars
  • Customer Referral Program
  • Guest Blogging
  • Digital PR

Related: The 7 Essential Marketing KPIs Every Brand Needs to Know and Monitor

Need Help Reaching Your Digital Marketing Goals?

It will be very difficult to reach your digital marketing goals if you don’t have any.  

Setting clear, measurable digital marketing goals is the first step in leading your brand to finding more success from your marketing efforts. Goals will not only help you measure your success, they will also guide you toward the marketing campaigns that will be best for achieving your brand objectives.  

Use this list to set marketing goals and get ideas for the marketing campaigns that will help you achieve them.  

And if you need help, let us know.

MyArea Network has a team of local marketing experts who can help you assess your brand needs, set goals, determine the best strategies for reaching your goals and then execute on the tasks to reach your goals. Schedule your free call with our team today to see how we can help you set and reach your digital marketing goals.