Blog Posts for Local Businesses: What Should We Write About?
Creating blog content is one of the hardest marketing challenges for local businesses. It is hard to come up with a steady stream of ideas and execute them in a timely manner. As a result, it is not uncommon for a blog to publish content for a few weeks, and then go dark for a month. But, consistency is an important part of content marketing and SEO. The more regularly you publish, the more effective your content will be. So don't let a lack of ideas hold you back. We curated a list of potential blog posts for local businesses sorted by industry. Even if your business doesn’t fall into any one of these specific categories, you can use this list as a guide for generating ideas that relate to your company. With a little creativity, you can develop content monthly, weekly, or even daily for your brand. Professional service providers include financial managers, lawyers, real estate agents, mechanics and other small business owners who help people with various aspects of their lives. These service providers do not off tangible products and often rely on recommendations and repeat customers to stay in business. A few blog content ideas include: Home service providers include any company that specializes in house calls to offer services to the community. Professionals in this field include plumbers, HVAC technicians, in-home veterinarians, cleaning professionals, and pool cleaners. This field is varied, but many of the blog content themes are similar: Restaurants and bars have a lot of creativity when it comes to blog posts. Their setting is fun, which means they can make their blog content inviting. A few post ideas include: Recommended Reading: Use This Roadmap to Create Your Restaurant Marketing Plan The wellness movement is deeply centered around education, which is great for spas and health centers. There are plenty of blog posts for local businesses that you can tap into with a health and care theme: SEO is particularly important for hospitality businesses. They likely only have a few days to convince visitors to connect with their brand, which means they need to get noticed immediately. A few ways to do this include: Recommended Reading: 12 Content Ideas for Your Boutique Hotel Blog and Newsletter You might not think that a retail store needs a blog, but these posts can increase website traffic, help with branding, and drive people to the store. A few blog post topics include: Nonprofits rely on the generous time and monetary donations of community members. Their blog content should highlight the value that they provide while providing clear calls to action for how to donate. For example: B2B (business-to-business) companies are small businesses it. Many B2B firms only work with a handful of local businesses and specialize in supporting their local economy. Examples of these B2B businesses include marketing agencies, local insurance firms, business-focused legal firms, and supply providers. A few tips for their blog content include: One type of content that every local business can share on their blog is local news, events, and updates. Promote local happenings in your community and encourage people to participate or visit during the celebrations. This helps you form a connection with your local area and give nearby customers a reason to return to your website. Never struggle with finding local news to share by joining your MyArea Network. It's free to join and it allows you to tap into a variety of local content ideas you can share with your customers. Get a weekly newsletter with ideas of local events and news you can share with your audience. If you still feel like you don’t know what to post about for your company, we can help. Contact MyArea Network and let us brainstorm a collection of ideas that you can apply to your business. We specialize in creating marketing resources and blog posts for local businesses. Our team can make sure you get off on the right foot.
Professional Service Providers
Home Service Providers
Restaurants and Bars
Salons, Spas, and Health Centers
Hotels and Tourist Destinations
Retail Stores
Nonprofit Organizations
B2B Companies
Get More Ideas for Local Business Blog Posts by Joining MyArea
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