12 Boutique Hotel Blog Post Ideas That Engage and Attract Visitors
Blogging is essential for any boutique hotel. Websites that have a blog tend to have 434% more indexed pages, increasing their chances that they show favorably in Google search results. Plus, the vast majority of travels go through hundreds of travel touchpoints before they book -- the vast majority of which start with a Google search -- and they need content to help guide them toward booking their stay.
While many hotel owners and marketers understand the value of having a blog, few really know what they should publish. Some start blogging quickly and then burnout of ideas, while others keep recycling similar content.
It’s time to break out of your publishing rut. Check out these 12 content ideas for an amazing boutique hotel blog.
1.) Answer Frequently Asked Questions
Turn the questions that customers ask about your booking into frequently asked questions blog posts. This will cut down on the number of questions your hotel staff receives while allowing you to share the in-depth information that your guests crave. Plus, whenever customers ask you questions through social media you can share a link so they have the answers they need.
2.) Provide Information About Your Town
Most people have a general idea of what they want to see in a town, but they might not know everything there is. Turn your boutique hotel blog into a Lonely Planet guide with blog posts highlighting specific things to do or lists with various options. The post “5 things to do on a rainy day” is just as valuable as “why the aquarium is a can’t-miss activity.”
3.) Share Photo Essays from Visitors
Your guests are already creating blog content for you! Comb through your hotel check-ins and Instagram hashtags to see what people are sharing about your brand. You can then ask to share these photos on your blog and curate a beautiful portfolio of your boutique hotel. Photo promotions also make your content more memorable. People will remember 10% of your visual content, but 65% of the content when it is paired with a relevant image.
4.) Share Your Top Lists and Recommendations
Your guests will turn to your boutique hotel blog for recommendations of restaurants, activities, and resources. Curate them into a list! Make sure you link to the websites and social media pages of the top places you recommend. This will help with your SEO and build your name into the good graces of other places around town because you’re giving them free local business marketing.
5.) Tell Stories About the Local History
People love hearing about the history and culture of the towns they visit. Look at Savannah as an example -- their ghost tours and extremely popular as people want to learn about the haunting stories and historic nature of the old city. Use your blog to talk about the history of your hotel, the city, and the quirks that make your area unique.
6.) Post Travel Packages and Special Offers
If you want to encourage people to visit during the slow season or have special offers related to your brand, share them on your blog. You can link to your blog on social media and drive people to your website to get more information. The great thing about blog posts is that you can be as detailed as you need to be, answering FAQs and listing the benefits of conditions of the seasonal offer.
7.) Update Customers on Seasonal Events
Do customers come to your boutique hotel for specific seasons or events? If so, profile these events and provide advice and updates on how you are celebrating it. You can also target specific keywords so when potential guests search for “city + event name” your brand shows up. For a good example, Google terms like “New Orleans Mardi Gras hotels” to get an idea for the search results.
8.) Curate Media Stories About Your Hotel and Town
Whenever your town or hotel is featured in the news, whether the coverage comes from the Travel channel or the neighborhood paper, share the information and link to it on your boutique hotel blog. This is your chance to brag about all the great things happening in your area that travel writers are starting to notice.
9.) Differentiate Kid-Friendly and Adults-Only Options
Not every couple wants to be surrounded by kids on their vacation, and most parents want to make sure their kids won't be bored. With that in mind, create content for both kids and adults. Highlight your adults-only options to relax while sharing what’s new in the Kids Corner.
10.) Highlight Your Employees for Their Great Work
Do you have staff members who go above and beyond what is asked of them? Share what makes them amazing on your blog! This is a great way to reward your employees while showing guests that they will be cared for when they book at your hotel.
11.) Introduce Contests for Guests
If you’re not sure how to get customer testimonials and photo essays, introduce a contest! Challenge people to submit the best selfie or write about your business for a chance to win a complimentary night’s stay or other prize. Introducing the contest itself is a blog post and then you can share the photos and stories from customer submissions.
12.) Profile Organizations in The Area That You Help
As various community groups and organizations use your space, promote their events on your blog if they are open to the public. If the events are closed, ask to share photos of attendees and talk about the great work these groups are doing to change your community. These groups will appreciate the publicity and will likely share your blog post on their social media channels.
Let Us Help You Brainstorm More Boutique Hotel Blog Ideas
If you want to maximize your listings in search results and create content that your customers use and find valuable, you need a dedicated content strategy for your website -- and we’re here to help.
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