How to Host a Nightclub Event: 8 Steps to Success (and a Great Party)
Events are the lifeblood of nightclubs. Whether you are a nightclub owner hosting events to bring people in or rent out your event space for various parties, you want the experience to be perfect.
A good event means the difference between loyal fans coming back again (and again) in the future, or attendees wondering why they wasted their time.
So make sure the next time you host an event, it's one that people will talk about (in a good way!). Follow these eight tips to host a nightclub event that guests will love.
#1) Promote the Event Across Your Channels
Your goal for this event is to pack the house. No one wants to attend a nightclub event with only a few people there. Plus, highly-attended events mean high profits for you. So, make sure you are getting the word out across all of your marketing channels, not just your Facebook page.
There are plenty of people who don’t regularly check Facebook or who missed your Facebook event who would want to come. By covering your bases, you can reach more people and have a better turnout.
#2) Start Generating Revenue Before the Event
You should start generating revenue as soon as you start promoting the event. Let customers buy tickets in advance and offer reservations and upgrades for:
- VIP seating
- Early access
- Backstage experiences
Not only will early ticket sales help you turn an immediate profit (especially if you are putting deposits on caterers, DJs, etc) they will also help you gauge interest. You can see how much promoting you need to do based on how many people are buying. You can always do a sliding price scale, where early bird attendees save and guests pay more at the door. Also, look for sponsors who are willing to pay you to make the event happen. This is a great way to quickly grow your profits.
#3) Price Your Event Carefully
The price of your event can make or break your success. Not only will it determine your profit margin, but it will also determine your target audience and their perceived value of the event. If you charge too much, you might lose some guests. They might not think the cost is worth the value. However, charging too little may make other guests overlook the experience or cause a too-fast sell-out.
Look at similar events in the area when determining your price point and also consider events you held in the past. For example, if you hire a guest DJ, see what event prices are at other places where they perform. You can see what audiences are willing to pay to see them.
#4) Consider the Needs of Your Attendees
What will your attendees want during the party? There are dozens of behavioral and social needs to consider for your guests. For example, if you are hosting your event in the evening around 7 pm, then your guests will be hungry. You can’t count on everyone to eat before they arrive or wait until they get home. It’s up to you to either cater the event or set up food trucks outside where guests can grab a bite to eat and then come back. Without food, more people are likely to leave early.
This is just one example of one of the needs that you need to meet at your party. As you consider the guest experience, decide what you are willing to include and what you need to add on. For example, catering is expensive. You will either need to raise your ticket prices or cut into your profit. This is why many places prefer to contract food trucks. Decide what you want for the experience to create a great event.
#5) Spread the Word Fast With Text Marketing
The night that you host a nightclub event, send out a mass blast to fans on your text marketing list.
Almost 90% of smartphone users read a text within three minutes of receiving it.
This means you can get your name in front of your entire list almost immediately. This text serves as a reminder to compliment your other marketing tactics. As people ready their plans for the night, they can see your event and let their friends know. Text marketing is a great way to pull in last-minute attendees to give your event that extra bump.
Recommended Reading: The Essential Guide to Using Event Text Marketing Promotions
#6) Remember: Pics or It Didn’t Happen
Nightclubs base their success on FOMO (fear of missing out). Everyone wants to let their friends know that they were in the place to be that night. Encourage people to take share photos (with your hashtag or brand account tagged) and create opportunities for awesome photo shoots.
Nightclubs aren’t known for having photo-friendly lighting. They are often dark and crowded. Create a platform for photos where people can feel like celebrities or hire a photographer who specializes in nightclub photo promotions. This way people can get flattering photos that they want to share.
Recommended Reading: How To Successfully Run Photo Promotions at Bars and Nightclubs
#7) Let People Know About Upcoming Promotions
The best place to let attendees know about upcoming events is at the event they currently are attending. When you host a nightclub event, let guests know about upcoming events that they can go to in the future. Make announcements during the party and include a flyer in giveaway bags.
If your attendees had fun at one of your branded events, then they will likely want to attend another one. They can also share the next event with friends who couldn’t make it out to this one but wanted to.
Recommended Reading: 9 Nightclub Promotion Ideas That Will Fill Your Bar or Club
#8) Get Feedback from Your Event
If you host multiple events per month, you can’t afford to keep making the same mistakes night after night. Send out quick surveys (via text, email, or in-person at the event) to see if attendees thought the price was fair, the event was fun, and the entertainment was good. If your event isn’t a hit, these surveys will tell you why.
Ask MyArea Network to Help You Host a Nightclub Event
If you want to make sure your nightclub event is the best in the area, contact MyArea Network. We will audit your promotions strategy and look for ways to get your brand out there. You can also work with us to make your event a success by contracting our photo team and building a promotions plan around your events and photos. Call us today, we’re here to help.
And, make sure everyone in your area knows about your nightclub and your event. Sign up for your local Area site and start connecting with active, engaged locals!
Create your free business profile today!