This Is Why Restaurants Miss Out By Not Using Text Marketing
Many restaurant owners overlook text marketing. They don’t try this strategy because they have too many unanswered questions. How do you get the phone numbers? How do you send the messages? Does it produce valuable results? If restaurants understood text marketing, they would not miss the opportunity to implement it. Restaurant text marketing is not as complicated as it sounds, and as a marketing tool, it is more efficient than you probably think. So, we put together this guide to give you a look inside this powerful tool, and what you could be missing out on by failing to use it. When you strip restaurant text marketing down, it’s composed of two simple elements. These are the two most essential elements of text marketing. And while these two factors help you create a marketing campaign, additional features make text marketing the powerful tool that it is. Along with data collection and message distribution, a strategic restaurant text marketing plan uses: When you combine these strategies and create a holistic text marketing campaign, you unlock the full potential of this advertising channel. Now that you understand the components of text marketing let’s look at how these strategies come together into a campaign. You can use these ideas to visualize how to set up a text campaign for your restaurant. The process starts by creating an incentive that will get customers to sign up. As you design your incentive, you must match your offer to what your customers most want, need, and desire. Some examples of incentives that work well include: When you design your campaigns, hype them up, make them unique and time-sensitive to get more opt-ins. Once you design a compelling opt-in incentive, you have to let your customers know about it. Promote your offer online and in physical locations. A few places to share your promotion include: Consider who your target audience is and where they spend time both in-person and online, and then place your promotions in those locations. The data you collect becomes more and more valuable as you tag and categorize it. So from the start of your campaign, group users based on their activities, actions, and messages they receive. Once you start collecting information and building your database, leverage that information on other platforms. Use phone number data to create audiences on Facebook. Using Facebook’s custom audience tool, you can upload the cell phone numbers you have. Facebook will match the numbers with users and create an audience of those people. Then, advertise on Facebook. You can advertise directly to the people who are connected to your list of phone numbers or use that list to create a Lookalike Audience that finds other Facebook users who match the characteristics and demographics of your current audience. This tactic creates an opportunity for you to: Text marketing allows you to collect data that serves a purpose outside of the mobile platform and creates opportunity on other platforms. The key to a successful text marketing campaign is sending the right content to the right user at the right time. So as you create your campaigns, consider how you can create marketing funnels for customers based on their engagement level with your business. Categorize your clients and potential customers to build marketing funnels relative to the way the customer connects with your business. Create unique content campaigns for: Consider what your customer needs at each step of their journey and provide them with text message content, coupons, offers, and promotions that gives them what they need and want. The last thing you want to do with your restaurant text marketing campaign is annoy your customers by sending too many messages or appearing spammy. You also don’t want to break any anti-spam regulation. So be sure to set a messaging schedule that won’t overload customers with messages and always meets TCPA Anti-Spam Law and Carrier Guidelines The power of digital marketing is visible at the end of the campaign because you have concrete data to review. With text marketing, you get analytics and reporting allowing you to measure your ROI to see what worked and what didn’t. You walk away with a clear idea and measurement of the success of your campaign. Even more, you walk away with a tangible asset -- a valuable list of customer information. Your campaigns always end with an asset that you can use to connect with customers again and again. The value of text marketing compounds over time as you collect more and more customer data and information. Related: Is Text Message Marketing for Small Business Right For Your Local Brand? Hopefully, this post answered some of your questions about how text marketing works and why it’s such a powerful tool for restaurants looking to connect with new customers and reconnect with existing customers. And, if you still need more help with understanding and executing your text marketing strategies, we have you covered. MyArea Network specializes in both restaurant marketing and text marketing. So when it comes to implementing restaurant text marketing campaigns, we know what works. If you want to dive deeper into what it takes to create a campaign that will bring in new customers and welcome back existing customers, let’s talk. Schedule a free consultation to see how we can help you reach your text marketing goals.What Goes Into Restaurant Text Marketing?
How To Put Together a Strategic Text Marketing Campaign
Step #1) Design compelling incentives to trigger data collection.
Step #2) Promote your incentives.
Step #3) Organize your data as it comes in.
Step #4) Leverage your data.
Step #5) Send targeted messages that match customer engagement.
Step #6) Remember to respect your customers.
Step #7) Review your results.
How Do I Get Started With Text Marketing?
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