How to Use a Newsletter to Support Your Real Estate Business
Any successful real estate professional can tell you the importance of the hustle. You constantly need to be on the lookout for potential leads and then work to nurture those leads and turn them into customers. The persistent bird gets the worm. However, with dozens of other real estate agents in your area competing for attention and customers, it can be hard to stand out. One tool that real estate market professionals can use to get attention is a newsletter. A regular digital (or even print) newsletter that shares valuable news, tips and insights in the community or local market can help you stand out, generate new real estate leads, and keep your brand top of mind with past customers. The rest of this post will share real estate marketing tips, look at why a real estate newsletter is effective, and list the steps you can take to launch one of your own. The average person checks their email 15 times per day. If you work like most people, you keep your email open in a separate window or check it in line at the store, opening messages as they come in. Email newsletters are effective because the result is immediate. It only takes a few minutes to reach hundreds of people and to garner dozens of clicks. Email marketing is affordable. You can set up a newsletter in a few hours and send it for a few dollars, so its time and financial costs are minimal. Plus, email newsletters aren’t just popular for the senders, many recipients like newsletters as well. Actual newsletters that provide content, news, and valuable information have high open rates compared to the retail offers and spam messages typically found in most inboxes. Even in print, community newsletters are widely circulated because the messages are important and interesting. The low investment cost means that it’s worth it to send an email newsletter for a few months if only to see how the messages impact your lead funnel. There are two parts that go into developing a real estate newsletter: drafting the actual newsletter content and building a list of people to read it. There are plenty of free email newsletter tools that you can use to set up your real estate newsletter. Most are easy to use and have templates that you can use and fill in to create your newsletter. Later in the article, we will discuss the types of content you can add to your real estate newsletter to fill into these templates and send out. Once you have the look and feel of your newsletter, you can start to push it to your audience. Each real estate agent or group will have a different audience, and you can identify who should receive your newsletter based on your sales goals and network. However, there are a few people who you should consider for your newsletter: Remember, the goal is to keep your name in the minds of people in your area so they are the first person they think of for their real estate needs. Note: As you compile your digital newsletter list, make sure your email list is FTC compliant. The Federal Trade Commission is clear in its guidelines for sending promotional emails, and you can save yourself thousands of dollars in potential fines by following them. The newsletter software you use will likely follow the FTC guidelines, but they’re always useful to know. For many real estate professionals, assembling the newsletter is the easy part and coming up with content is the hard part. However, if you focus on providing value to your readers, you should have a strong list of content ideas flowing to help them. A few things you can add to your real estate newsletter include: The great thing about a newsletter is that you can include multiple sections, so you never have to pick one article or category. Once you have a topic with multiple post ideas (like the top local events in your area), the content will practically write itself each week or month that you send out your newsletter. Related: How to Market Professional Services in Your Local Community As you can see, a real estate newsletter is a great way to get your name out there -- and keep it out there. It allows you to reach new potential real estate clients and stay top of mind with past clients. Use these tips to get started today. And if you need help with coming up with content for your newsletters -- sign up for your local MyArea Network site so you can get articles about local trends, stories, businesses, and events that will make for great newsletter content. Take it one step further and create a business page for your real estate business so local customers can find you when they are looking for trustworthy, knowledgeable local agents in their area.Why Is a Real Estate Newsletter Effective?
How to Start a Real Estate Newsletter
What Should You Include in a Newsletter?
Ask MyArea Network About Additional Promotional Opportunities
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