What Is Programmatic Advertising & What Can It Do For Your Business?
Programmatic advertising, even just the name can feel a little intimidating. With so many marketing tactics, it might be exhausting to learn about another strategy, especially when it is described using complicated words like artificial intelligence and machine learning. But, if you run a local business, you don’t need to become an expert in programmatic advertising. You just need to know the basics about what programmatic is and more importantly, what it can do for your business. Let’s look at what you need to know about programmatic advertising so you know how to use it to increase brand awareness, target ideal customers, and increase revenue. In the simplest terms, programmatic advertising refers to using software to buy digital advertising. While the name may sound technical and confusing, programmatic advertising is actually more simple than traditional digital ad buying. Traditional ad buying requires working with multiple partners to negotiate ad rates and terms. Programmatic advertising automates the process of buying digital ads. Through programmatic advertising, you work with one partner and system that sets up, manages, and optimizes all of your digital ads across multiple platforms. Related: Demystifying Digital Advertising: 12 Ways Local Brands Can Run Paid Ads As you can see, programmatic advertising isn’t as complex as it sounds. It actually simplifies the process of buying digital ads and provides a variety of benefits for businesses. Whether you are looking to build brand awareness and reach new audiences or increase customer frequency, programmatic advertising can help you reach the right people at the right place at the right time. To help you visualize programmatic ads in action, let’s look at a few places where ads will reach your target audience. Programmatic ads can show on mobile devices, desktops, and even on television screens as display, video, or text ads. For example, ads may appear as: The magic of programmatic advertising is that you can decide who you want to target and design settings that put your ads in front of the people most likely to be interested in your business. Here are a few ways you can use audience targeting within a programmatic ad strategy. As you can now see, programmatic advertising isn’t as scary as it sounds. While on the surface it may sound like a complicated tactic out of reach for your business, it is actually an easy and effective tactic -- especially when you work with the right partner. To run a programmatic advertising program, work with a partner who has the technology and systems to set up and run your campaigns. While there are self-service options available, you can maximize your budget by working with a partner who can help you design strategic campaigns, audience targeting, and high-quality ad creative. If you’re interested in using programmatic advertising to reach new customers and stay top-of-mind with existing customers, MyArea Network is here to help. Contact us today to see how we can help you set up your a programmatic advertising program primed for success. What Is Programmatic Advertising?
The Benefits of Programmatic Advertising
Where Do Programmatic Ads Show Up?
How Can You Target Audiences With Programmatic Ads?
How to Get Started with Programmatic Advertising
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