Marketing Automation 101: How to Reach Customers More Effectively & Efficiently
If you’ve heard of marketing automation, but aren’t really sure what it is or how it can work for your business, this is the guide for you. We are going to look at what marketing automation is and how you can use it to simplify and streamline your marketing efforts. Whether you’re running a small, local brick-and-mortar business or a brand with multiple locations, you can use marketing automation to make your marketing more powerful and effective. Let’s dive in. Marketing automation is the process of using software to automate repetitive marketing tasks and to collect data that can be used to optimize marketing processes. Technology is a key element in marketing automation as it allows you to set up marketing tasks to trigger on their own while collecting useful data that can drive future marketing initiatives. There are multiple benefits of marketing automation. With marketing automation, you can gather data that gives you a 360-degree look at your customer base. You can use data to get to know customers, personalize their experience, and continue to tweak and optimize your system to improve your conversion and sales rates -- all with less human resources and time. Now that you know what marketing automation is and why it is so important to use in any size business, big or small, let’s look at what goes into launching a marketing automation strategy. Effective marketing automation starts with the right technology. You need a tool that can collect customer data and use that data to trigger automated campaigns. Once you have a software that stores and manages customer data, you need to set up initiatives that grow your database. You need methods for getting customers to sign up. Start by giving customer incentives to share their contact information with your brand so you can learn about them and stay in touch. Collect customer contact information by requiring customers to sign up to: For more tips on how to drive customers into your database, check out 7 Simple Ways to Collect Customer Contact Information. To succeed at marketing automation, it’s not enough to just collect contact information from your customers. To make your efforts more effective, you should also collect data about how customers engage with your brand. By monitoring customer habits and engagement, you can learn how to best approach the customer and create campaigns that strongly resonate with them. Collect data on customer habits such as: Related: Why It's Important to Own Your Business Data and How to Start Collecting It Once you have a customer’s contact information and you begin to learn about them, set up marketing automation campaigns based on their interests and actions. Some marketing automation examples include: Related: How to Set Up Restaurant Marketing Automation in 4 Easy Steps As you can see, there are many powerful ways to use marketing automation. From triggering ads based on a customer’s online habits to automating emails based on a customer’s location or shopping history, automation can make your marketing both more effective and efficient. The key is having a system that collects the right data and then, knowing how to read that data to launch informed marketing campaigns and iterate on existing campaigns to make them more effective. If you need help with launching marketing automation initiates at your business, we’re here to help. Contact MyArea Network to see how our team can help automate your marketing efforts to attract and convert leads and turn them into repeat customers. What Is Marketing Automation?
Why Do You Need Marketing Automation?
How to Set Up Marketing Automation
#1) Set up marketing automation software.
#2) Drive customers into your database.
#3) Track customer behaviors.
#4) Create campaigns based on customer behavior.
Bring Marketing Automation to Your Business
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